$2000 Up For Grabs As Tony Elumelu Storytellers Fund Woo African Creatives

Tony Elumelu

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African creatives now have the opportunity to showcase their talent as the Tony Elumelu Storytellers Fund in partnership with ‘,Africa No Filter’, is set to award grants to emerging artists and storytellers, whose work shines a light on entrepreneurs and entrepreneurship in Africa.

Named after African business leader and philanthropist Tony O. Elumelu, the $30,000 fund is sponsored by Heirs Insurance and Heirs Life Assurance, the insurance subsidiaries of the pan-African investment group, Heirs Holdings.

The Tony Elumelu Storytellers Fund is a standalone initiative and an extension of his commitment to catalysing a redefined African success story, powered by Africa’s youth and their creative ideas. The Fund calls on journalists, filmmakers, content producers, and visual and performing artists to submit multimedia creative ideas, that tell the stories of inspiring entrepreneurs and showcase the true and positive spirit of entrepreneurship in Africa. Applicants must be aged between 18 and 35 years, living on the continent or in the Diaspora. They must have a platform or portfolio of work that shines the light on entrepreneurship in Africa.

The Fund is open for applications on the Africa ‘No Filter’website with a closing date of July 29, 2022.

Speaking on the Fund, Tony Elumelu said: “I have always believed in the potential of young African entrepreneurs to transform Africa. This initiative aligns with our belief and extends the work that we do at the Tony Elumelu Foundation. Empowering young creative entrepreneurs and the creative sector provides a channel for us to project Africa’s positives globally. We need their voices to tell our often less-told stories of triumph, resilience, hard work and innovation.”

Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance and Heirs Life, said: “We are pleased to support this initiative that directly impacts the lives of young African creatives.

As frontrunners of digital innovation in the insurance space, Heirs Insurance and Heirs Life both recognise the important role the creative sector plays in transforming Africa’s narrative. We are on the same transformative path, and this initiative clearly demonstrates that the ideas that we need to boost Africa are right here on the continent.”

Tony Elumelu Foundation has led the championing of entrepreneurship in Africa and has empowered over 15,000 young African entrepreneurs across the continent through a $100 million commitment made by his Foundation.

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